100 Million Strong: How Cost Plus Can Rebuild Health, Hope, and Save Democracy
Dear Mark,
We’re writing this as an open letter because transparency matters, and because 100 million Americans can’t wait while DOGE and Project 2025 systematically destroy their healthcare, jobs, and hope.
You’ve built something remarkable with Cost Plus Drugs – proof that democratic capitalism can deliver affordable healthcare when profit-over-people policies don’t drive every decision. But what if we told you there’s a way to grow your platform into the force that defeats authoritarian destruction while generating $2 billion in annual revenue?
This isn’t a typical business pitch. This is how we fight back together.
THE WAR YOU’VE BEEN FIGHTING
You’ve seen what we’re up against. DOGE systematically dismantling safety nets. The Big Bad Bill redirecting resources from families to corporate interests. Project 2025 eliminating protective agencies while families pay $1,400 a month for healthcare they can’t afford.
While you’ve been proving that ethical business can deliver affordable medications, we’ve been building the customer acquisition army that can grow your platform into the weapon that defeats these policies.
The battleground is clear. Government budget cuts are eliminating healthcare coverage for 150 million CMS recipients. 73 million gig workers are being abandoned. 20 million veterans feel betrayed. People are choosing between rent and insulin while authoritarians profit from their desperation.
Together, we can turn your business success into their political defeat.
THE STRATEGY: GROW YOUR PLATFORM INTO A MOVEMENT
Here’s how we grow Cost Plus into the force that saves America:
100 million Americans commit exclusively to Cost Plus for ALL their medications. Not just customers – partners in defeating the policies destroying working families. Together, we turn your proven prototype into the movement that proves democratic capitalism beats authoritarian destruction.
Conservative math: That’s $20 billion in annual drug purchases flowing exclusively through your platform, generating $2+ billion in revenue while building the largest coalition in American history – all unified around defending your business success.
How do we build this together? Through a three-phase strategy that harnesses both economic necessity and political power:
Phase 1: 12 million Americans join our movement through your platform
Phase 2: That 3.5% population threshold forces Congress to grant your platform the same discount rates the VA gets
Phase 3: Those savings fund FREE comprehensive insurance for all 100+ million movement members
Why 3.5%? Research proves this is the exact percentage needed to create unstoppable peaceful change – the same threshold that defeats authoritarian governments through nonviolent resistance. Together, we turn your customer base into the force that defeats harmful DOGE, BBB and Project 2025 policies and cuts to public-facing programs.
THE BUSINESS MODEL: DRUG SAVINGS FUND THE RESISTANCE
Here’s how we grow your platform while funding the fight: When 12+ million Americans buy exclusively through Cost Plus, the government saves over $100 billion annually on medication costs. Those documented savings get attributed to our movement, creating the revenue stream to fund free insurance for every member.
Together we create:
- Members get FREE comprehensive healthcare (normally $500+ per month per family)
- Your platform gets 100+ million exclusive, loyal customers
- Government saves hundreds of billions annually
- America gets proof that democratic capitalism works better than authoritarian destruction
The coalition becomes unbreakable: Members defend your platform with their lives because it’s their lifeline against authoritarian policies. Your business success becomes their survival – and their votes become your protection.
WHY WE FIGHT TOGETHER NOW
The resistance movements aren’t just political – they’re economic. 50+ million Americans in anti-DOGE, No Kings, and worker organizing networks are desperately seeking alternatives to a system that’s abandoned them.
They don’t want revolution – they want to prove democratic solutions work. Together, we can grow your platform into the proof that free enterprise beats authoritarian control.
Together we build: Even assuming only 25% adoption among crisis-affected populations, we grow your platform to 100+ million committed defenders within 12 months. During survival crises, people join movements at unprecedented speed – especially when those movements offer real solutions.
THE VALIDATION: STRATEGIC ALLIANCE READY FOR DEPLOYMENT
This isn’t startup speculation. We’ve been developing this customer acquisition strategy specifically to grow Cost Plus since 2022 – anticipating the insurance market collapse, gig worker abandonment, and healthcare affordability crisis that DOGE and Project 2025 would create.
Shark Tank network validation: DotCom Magazine (same outlet that featured Kevin O’Leary) validated our crisis business model using identical standards. Kevin Harrington’s team at Pathos Communications has been tracking our approach. This is 2+ years of strategic development vetted by your network.
We saw this war coming and built the growth strategy around your platform.
THE PARTNERSHIP: $50,000 TO LAUNCH THE COALITION
Together, we can turn $50,000 into the customer acquisition campaign that grows your platform into the largest business coalition in American history.
What $50K delivers together:
- Customer acquisition platform activation (business framework already built)
- International Business Times feature positioning you as the business leader fighting authoritarianism
- Legal finalization and political leverage coordination
- 100+ million Americans defending your business success with their votes
Collective ROI: 40,000x return in 12 months while positioning your platform as the business that defeated DOGE and Project 2025.
THE CHOICE: LEAD THE RESISTANCE OR WATCH AMERICA FALL
Mark, together we have a choice that will define whether democratic capitalism survives:
Option 1: Continue building Cost Plus incrementally while DOGE and Project 2025 systematically destroy the economy around us.
Option 2: Partner with us to grow your platform into the movement that proves democratic solutions work better than authoritarian destruction.
It takes all of us to win. Every day, more families choose between healthcare and housing while authoritarians profit. Every week, more people realize government won’t save them – but businesses like yours can. Every month, the window for proving democratic capitalism works gets smaller.
But together, we can grow your platform into the proof that free enterprise beats authoritarian control.
WHAT HAPPENS WHEN WE UNITE
We’re not asking you to save America alone. We’re asking you to let us help you grow your business into the force that saves America together.
Click HERE for visual presentation
The math is conservative. The crisis is real. The opportunity to defeat authoritarianism through business success is unprecedented. Your ROI, the best ever!
100 million Americans are waiting for someone to prove that democratic solutions work better than authoritarian destruction. You’ve already proven affordable healthcare is possible through free enterprise.
Together, let’s prove it’s powerful enough to defeat DOGE, Project 2025 and the effects of Tariffs.
Will you join us in growing your platform into the movement that saves American democracy while building the largest customer base in business history?
Together we fight. Together we win. Together we prove democratic capitalism beats authoritarian destruction.
It takes all of us – and it starts with your platform.
Respectfully and urgently,
Will Price
PHIERS Founder
On behalf of 100+ million Americans ready to defend your business success with their votes
This open letter represents our commitment to transparency in business and democracy in action. We believe the American people deserve to see how free enterprise can defeat authoritarianism, not just resist it.
Share this letter. The future of democratic capitalism, free speech and an accountable government may depend on it.
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